How can we expect a patient to value our services if we don’t? Whether speaking to a patient on the phone or in person, you should never ask a patient if they “just need a cleaning,” or “ just need a filling”. I once heard an assistant describe Velscope screening as “just a light the Dr. uses to see cancer” WOW….There are several things that concern me about that phrase. I think this team might need some training. By using the word “just” it...